At this point of his career, Kendrick Lamar has become a mythical creature that we just hear stories about but never actually see but the recent rumors of him leaving TDE were enough for him to speak out.
K.Dot has been working along with Dave Free on building their new company, pgLang, which isn’t being boxed in as just a music label or production company.
Both Kendrick and Baby Keem, pgLang’s first signee, are featured on i-D Magazine‘s 40th Anniversary cover. The two also sit for a conversation with one another; as they discuss the company, creating albums and new sounds.
Check out some of the conversation below and read it in its entirety here.
Kendrick: I can see from the outside in that people think that it’s overnight. I remember when I came out on my first album, people thought it was overnight, but it was years on top of years of doing it. And that dedication counts man, that’s the fire part about it. When I heard your music then and when I hear it now, I hear an unapologetic young nigga, the hunger of a young nigga, looking for fun, the same way we were looking for fun when I was 19. What would you say is your growth from Die for my Bitch to now?
Baby Keem: Die for my Bitch was a breakthrough, it really gave me a chance to play with my sounds and open up the lane to grow in confidence.
Kendrick: I get it, that’s what will take me so long to do albums (laughs). I spend the whole year just thinking about how I’m gonna execute a new sound, I can’t do the same thing over and over. I need something to get me excited. I see you get frustrated sometimes because you want some new shit.
Baby Keem: Because people don’t know that you on some new shit till you start doing new shit. And if you can’t do the new shit then they ain’t gonna know that you on the new shit and they’ll keep asking for old shit, but I think everybody knows now that I’m on some completely different shit.
Baby Keem: Is it about surprising yourself with every new project?
Kendrick: That was it. To Pimp a Butterfly did that for me. I had an idea in my head of how I wanted it to sound, built with jazz and blues and hip-hop. But it was more ‘how am I gonna execute that?’ Do you think you’ll get to a point where you’ll dive into your story more?
Baby Keem: Yeah, in my own way though. I don’t want to do anything the common way. If it’s organic and I want to do a record about this, I will, but not on this record. It can’t feel forced. Because the fans see through that shit. I learned that a long time ago.