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Beyoncé & Adidas Announce Their Partnership Deal

Stripes over checks?

Of course Queen Bey shares some big news on 4/4.

Beyoncé and Adidas announce a new multi-layered partnership deal, including the relaunch of her Ivy Park clothing line.

In Beyoncé’s press release she shares, “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”

As a part of this deal Bey will be a creative partner for the clothing brand and we can expect new signature footwear and apparel from the two collaborating. Wouldn’t surprise me if the first release comes on 9/4.

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